If you’re 50+ and fed up with violent, too intense, crude, blockbuster or youth-driven films that ignore your craving for uplifting, inspirational, real life or romantic movies that move you or fill your heart with love and joy, then come aboard! New York Times bestselling author and award-winning filmmaker James Twyman is launching a movement under the banner of The Senior Cinema Circle to gather one million or more signatures to place on the desk of Hollywood’s decision makers demanding movies that appeal to the Baby Boomer and esteemed elder set.
He’d love to ignite your readers and get them to join the movement by signing the petition so they can make their voices heard. Now’s their chance to tell Hollywood how they feel!
Won’t you join us in this effort?
“Seniors are usually ignored by the Hollywood system,” says James Twyman, the president of The Senior Cinema Circle and producer/writer of the upcoming film Redwood Highway. “An occasional film focused on older adults comes out of the UK now and then, like The Exotic Marigold Hotel or Quartet, and even France with last year’s Amour. But the American film industry hasn’t caught up, and doesn’t seem to want to.”
Hollywood is overlooking a source of financial gold and customer loyalty. Studies have shown that seniors are far more likely to see films in theaters than younger people. They aren’t as adapted to movie streaming and all the new media options, so they just get in their cars and drive to the local cinema when a movie comes out they can relate to. Seniors have more time on their hands and they are a market that is simply waiting to explode. Twyman is convinced if you give them what they want and they will come!
Consider these facts:
The senior age group is now, for the first time, is the largest in terms of of size and percent of the population in the US.
There are an estimated 76 Million “Baby Boomers” in the US, and approximately 43 million over sixty-five.
Last year 7.9 million adults 50+ saw a film once a month or more, up from 6.2 million in 2011.
Boomers and Seniors have four times more disposable income than their younger counterparts.
They support films that resonate with them -The Best Exotic Marigold Hotel did $46 million business in the US and $90 million globally
Consider the box office success of Hope Springs, The Bucket List and The Notebook in recent years, films that appealed to audiences in multiple demographics.
via Broadway World